excellence
by Michael Buckingham
I was deeply saddened to hear that the moving story behind the still incredible song “Healer” was a lie. Michael Guglielmucci was conning everyone, including his own family. But as all sin does, it finally caught up with him.…
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Tags: faith, healer, hope, mike guglielmucci, reality, transparency, truth
by Michael Buckingham
There’s a good post over at the Church Marketing Lab about taglines and how to ‘find’ the right one in which I make the simple statement:
I -highly- recommend finding a great copywriter to work with. It’s easy to…
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Tags: copywrite, professional, talents
by Michael Buckingham
A great clip from a 1956 interview with Charles Eames as he debuts the lounge chair. *don’t miss their version of the lapel mic.
Eames designed some of the most beautiful, even by today’s standards, creations and…
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Tags: creativity, originality, remarkable
by Michael Buckingham
Once again Seth says it well as he asks the question: Is this the best I can do?
Pastors, church communicators…please ask that question daily.
We’ve found people to greet guests at the door. We’ve found…
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Tags: to do, volunteer
by Michael Buckingham
We are working with a church on a new identity/logo, as part of our process “friendly” and “welcoming” came back consistently as feedback inside and outside of the church. As we talked back and forth the pastor emailed me back…
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Tags: authentic, priorities
by Michael Buckingham
How do you say that, give the honest truth, and do so without upsetting someone, losing your job, etc?
Phill Cooke wrote a post about losing a potential client because they new he would be honest…
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Tags: critique, feedback, honesty
by Michael Buckingham
Here are the resources from the Excellence vs. Perfection Mediocrity session at NRB.
Purple Cow
The Big Moo
Made to Stick
A Technique for Producing Ideas
Church Marketing Lab
Design.Alltop
FaveUp
Enjoy…and please, if you have resources that you can’t…
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Tags: amazon, books, nrb, resources, seth godin
by Michael Buckingham
I’m heading to the NRB convention on Saturday. They’ve asked me to speak as a part of a “panel of experts” (yikes. no pressure there) on the topic of Excellence vs. Perfection.
I’m going to touch…
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Tags: nrb, perfection, speaking
by Michael Buckingham
Life Clever points us to greeting cards that actually don’t suck. Maybe it’s just because I see everything through a designer’s eye, but it really is hard to find a greeting card that I can actually put my name on…they’re…
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Tags: greeting card
by Michael Buckingham
That’s a quote from Eli Manning in an interview after winning Super Bowl XLII. At first glance it seems that he must have gotten hit too hard, after all a field goal wouldn’t be too hard to tie the game…
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Tags: superbowl, tie, winning