excellence

Mar
27/
09

God’s love letter to the artist.

by Michael Buckingham

If you really want to ruffle my feathers, aim for ‘good enough’…find every shortcut you can take in communicating the gospel, find the cheapest route, wait until the last minute, and as for design ‘just get it done’.

God deserves…

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Jan
19/
09

Finish strong.

by Michael Buckingham
Finish strong.

Until yesterday I gave all pastors who have been preaching for 25 years and ending out their tenure as a Senior Pastor a pass for not embracing design, media…the HOW of preaching.

But then my own pastor, Pastor Joel

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Dec
15/
08

Go All In

by Michael Buckingham
Go All In

I was recently in LA for some amazing meetings with the great team at Cooke Pictures…I just love collaboration! I was fortunate enough to also spend some time enjoying the city and stayed in Hollywood for a couple of nights.…

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Nov
07/
08

Doing 4% less does not = 4% less

by Michael Buckingham

I’ve been saying this for years…but if you haven’t believed me by now, maybe you’ll believe the mac daddy of remarkable Seth Godin:

Doing 4% less does not get you 4% less.

Doing 4% less may

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Sep
26/
08

Bravo Kirk Cameron

by Michael Buckingham

Ok, I wasn’t a huge fan of the Left Behind movies…they just weren’t the quality I think we should be pushing out. BUT…the upcoming Fireproof, from the creators of Facing the Giants, looks like it could be a winner.…

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Sep
03/
08

Healer Apology (who do you believe in)

by Michael Buckingham

I was deeply saddened to hear that the moving story behind the still incredible song “Healer” was a lie. Michael Guglielmucci was conning everyone, including his own family. But as all sin does, it finally caught up with him.…

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Aug
23/
08

Reason #28 to hire a copywriter: Purity Balls

by Michael Buckingham

There’s a good post over at the Church Marketing Lab about taglines and how to ‘find’ the right one in which I make the simple statement:

I -highly- recommend finding a great copywriter to work with. It’s easy to…

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Jul
19/
08

Eames: the attitude of design

by Michael Buckingham

A great clip from a 1956 interview with Charles Eames as he debuts the lounge chair. *don’t miss their version of the lapel mic.

Eames designed some of the most beautiful, even by today’s standards, creations and…

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Jun
17/
08

Is it enough?

by Michael Buckingham

Once again Seth says it well as he asks the question: Is this the best I can do?

Pastors, church communicators…please ask that question daily.

We’ve found people to greet guests at the door. We’ve found…

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May
15/
08

The trouble with friendly

by Michael Buckingham
The trouble with friendly

We are working with a church on a new identity/logo, as part of our process “friendly” and “welcoming” came back consistently as feedback inside and outside of the church. As we talked back and forth the pastor emailed me back…

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