excellence
by Michael Buckingham
If you really want to ruffle my feathers, aim for ‘good enough’…find every shortcut you can take in communicating the gospel, find the cheapest route, wait until the last minute, and as for design ‘just get it done’.
God deserves…
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Tags: average, creativity, design, mediocrity, okay
by Michael Buckingham
Until yesterday I gave all pastors who have been preaching for 25 years and ending out their tenure as a Senior Pastor a pass for not embracing design, media…the HOW of preaching.
But then my own pastor, Pastor Joel…
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by Michael Buckingham
I was recently in LA for some amazing meetings with the great team at Cooke Pictures…I just love collaboration! I was fortunate enough to also spend some time enjoying the city and stayed in Hollywood for a couple of nights.…
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Tags: commitment, hollywood, passion
by Michael Buckingham
I’ve been saying this for years…but if you haven’t believed me by now, maybe you’ll believe the mac daddy of remarkable Seth Godin:
Doing 4% less does not get you 4% less.
Doing 4% less may…
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Tags: being noticed, godin, message, remarkable
by Michael Buckingham
Ok, I wasn’t a huge fan of the Left Behind movies…they just weren’t the quality I think we should be pushing out. BUT…the upcoming Fireproof, from the creators of Facing the Giants, looks like it could be a winner.…
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Tags: kirk cameron, marriage, movie
by Michael Buckingham
I was deeply saddened to hear that the moving story behind the still incredible song “Healer” was a lie. Michael Guglielmucci was conning everyone, including his own family. But as all sin does, it finally caught up with him.…
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Tags: faith, healer, hope, mike guglielmucci, reality, transparency, truth
by Michael Buckingham
There’s a good post over at the Church Marketing Lab about taglines and how to ‘find’ the right one in which I make the simple statement:
I -highly- recommend finding a great copywriter to work with. It’s easy to…
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Tags: copywrite, professional, talents
by Michael Buckingham
A great clip from a 1956 interview with Charles Eames as he debuts the lounge chair. *don’t miss their version of the lapel mic.
Eames designed some of the most beautiful, even by today’s standards, creations and…
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Tags: creativity, originality, remarkable
by Michael Buckingham
Once again Seth says it well as he asks the question: Is this the best I can do?
Pastors, church communicators…please ask that question daily.
We’ve found people to greet guests at the door. We’ve found…
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Tags: to do, volunteer
by Michael Buckingham
We are working with a church on a new identity/logo, as part of our process “friendly” and “welcoming” came back consistently as feedback inside and outside of the church. As we talked back and forth the pastor emailed me back…
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Tags: authentic, priorities