Okay, not really of course but if you go to conferences and only take in the sessions you’re missing out on the best part. Make it a priority to connect with people. Not just the people you came with, but…
I love this! What a great way to tell the story and use billboards in a new, and even interactive way. Imagine a church putting up a billboard, next to a Hooters billboard, or better yet a Strip Joint billboard…
I have said that Seth Godin is truly a marketing genius…and I stand by that. But he’s jumped the shark as he tries his hand talking about design. In his post he claims the really good design is
easier to learn and…
If you really want to ruffle my feathers, aim for ‘good enough’…find every shortcut you can take in communicating the gospel, find the cheapest route, wait until the last minute, and as for design ‘just get it done’.
God deserves better…
Until yesterday I gave all pastors who have been preaching for 25 years and ending out their tenure as a Senior Pastor a pass for not embracing design, media…the HOW of preaching.
But then my own pastor, Pastor Joel Stocker, who…
I was recently in LA for some amazing meetings with the great team at Cooke Pictures…I just love collaboration! I was fortunate enough to also spend some time enjoying the city and stayed in Hollywood for a couple of nights.…
I’ve been saying this for years…but if you haven’t believed me by now, maybe you’ll believe the mac daddy of remarkable Seth Godin:
Doing 4% less does not get you 4% less.
Doing 4% less may very well get you 95% less.
That’s…
Ok, I wasn’t a huge fan of the Left Behind movies…they just weren’t the quality I think we should be pushing out. BUT…the upcoming Fireproof, from the creators of Facing the Giants, looks like it could be a winner. I’m…
I was deeply saddened to hear that the moving story behind the still incredible song “Healer” was a lie. Michael Guglielmucci was conning everyone, including his own family. But as all sin does, it finally caught up with him. He’s…
There’s a good post over at the Church Marketing Lab about taglines and how to ‘find’ the right one in which I make the simple statement:
I -highly- recommend finding a great copywriter to work with. It’s easy to come up with…
