excellence

Jul
08/
09

Skip the speakers

by Michael Buckingham
Skip the speakers

Okay, not really of course but if you go to conferences and only take in the sessions you’re missing out on the best part. Make it a priority to connect with people. Not just the people you came with, but…

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Apr
16/
09

We will design this for free.

by Michael Buckingham
We will design this for free.

I love this! What a great way to tell the story and use billboards in a new, and even interactive way. Imagine a church putting up a billboard, next to a Hooters billboard, or better yet a Strip Joint billboard…

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Mar
31/
09

Godin gets it wrong.

by Michael Buckingham
Godin gets it wrong.

I have said that Seth Godin is truly a marketing genius…and I stand by that. But he’s jumped the shark as he tries his hand talking about design. In his post he claims the really good design is

easier to learn and…

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Mar
27/
09

God’s love letter to the artist.

by Michael Buckingham

If you really want to ruffle my feathers, aim for ‘good enough’…find every shortcut you can take in communicating the gospel, find the cheapest route, wait until the last minute, and as for design ‘just get it done’.

God deserves better…

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Jan
19/
09

Finish strong.

by Michael Buckingham
Finish strong.

Until yesterday I gave all pastors who have been preaching for 25 years and ending out their tenure as a Senior Pastor a pass for not embracing design, media…the HOW of preaching.

But then my own pastor, Pastor Joel Stocker, who…

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Dec
15/
08

Go All In

by Michael Buckingham
Go All In

I was recently in LA for some amazing meetings with the great team at Cooke Pictures…I just love collaboration! I was fortunate enough to also spend some time enjoying the city and stayed in Hollywood for a couple of nights.…

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Nov
07/
08

Doing 4% less does not = 4% less

by Michael Buckingham

I’ve been saying this for years…but if you haven’t believed me by now, maybe you’ll believe the mac daddy of remarkable Seth Godin:

Doing 4% less does not get you 4% less.

Doing 4% less may very well get you 95% less.

That’s…

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Sep
26/
08

Bravo Kirk Cameron

by Michael Buckingham

Ok, I wasn’t a huge fan of the Left Behind movies…they just weren’t the quality I think we should be pushing out. BUT…the upcoming Fireproof, from the creators of Facing the Giants, looks like it could be a winner. I’m…

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Sep
03/
08

Healer Apology (who do you believe in)

by Michael Buckingham

I was deeply saddened to hear that the moving story behind the still incredible song “Healer” was a lie. Michael Guglielmucci was conning everyone, including his own family. But as all sin does, it finally caught up with him. He’s…

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Aug
23/
08

Reason #28 to hire a copywriter: Purity Balls

by Michael Buckingham

There’s a good post over at the Church Marketing Lab about taglines and how to ‘find’ the right one in which I make the simple statement:

I -highly- recommend finding a great copywriter to work with. It’s easy to come up with…

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