Archive for February, 2008

Feb
05/
08

My [fill in the blank] doesn’t understand

by Michael Buckingham
My [fill in the blank] doesn’t understand

It’s one of the most frustrating things in the world of church marketing. The people around you, maybe it’s the church administrator, maybe it’s the church board, or even the pastor, don’t understand the impact of marketing and excellence in communications. Some may even think it in poor taste, I recently had a conversation with [...]

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Feb
04/
08

Where did the great Super Bowl commercials go?

by Michael Buckingham
Where did the great Super Bowl commercials go?

I don’t follow football religiously, I can’t tell you who won the AFC last year or anyone’s record. Fortunately, I do enjoy watching the game because what is normally my highlight of the Super Bowl was a complete disappointment this year. Where did the great commercials go? Normally we all talk about which commercial we [...]

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