I was chatting with Terrell Sanders of ministryCOM and during our conversation, we were talking about the possibility of speaking on sermon branding at the conference, we stumbled upon a pet peeve of mine. Church “creatives” stealing ideas from Hollywood. You’ve seen it…Desperate Housewives (a sermon on relationships) Extreme Makeover Home Edition (a series on [...]
This sermon series, for Sam Rijfkogel at Grand Rapids First, is all about pressing towards greatness. The series was also attached to their Vision Sunday, Martin Luther King day and Sanctity of Life day – A tall order. We quickly threw out the idea of anything to do with plant growth…sometimes it works, but it [...]
Yep. It’s my birthday. [cue music] Along with that came one of the best compliments, a birthday card from someone whom most would call a client. Joe and I have worked together for a bit over a year and one of the things that I love about our relationship is that I see him as [...]
I love originality. Sadly we have a severe lack of creativity in the church today. We copy the church down the street, rip off the latest TV show and we even are even preaching the same exact stock messages. All of those things can be great springboards, but only if you allow them to stir [...]
We who serve the creator should be the most creative. We serve a creative God and I believe He pours creativity into us. And yet instead of setting the pace, the church chases other people’s ideas. They steal the title of a hot TV show, create a poor rendition of the graphic and call it [...]
It doesn’t get bigger than a billboard in church marketing…well, unless you make the unfortunate choice of a giant Jesus statue…so what do you put on such a thing? It’s the size that gets many in trouble…more size, more content, right? Wrong. 7 words max. Your biggest challenge is catching people’s attention. You need come [...]
Interesting topic of conversation over at the lab sparked by the Xerox rebrand. Here’s my take: Xerox decided to launch the rebranding effort to change their image. Good start. The real test though is in substance. Just because they don’t want to be known as a copier company, and even with a big rebranding campaign…if [...]
A meatball sundae is the unfortunate result of mixing two good ideas, and Meatball Sundae: Is Your Marketing out of Sync? is Seth Godin’s latest book. I haven’t dug into it deeply yet, but I will be on January 23rd at a webcast Seth is giving for free. Also be sure to check out Seth [...]
A-See-Ka-Ma-Shun-Da Yep, you’ve read it right…tongues on a T-shirt. HolyGhostTees.com is selling an entire line of “cutting edge” T-shirts with the language of angels on them. And to push me completely over the edge the shirts come in, and I quote, “prophetic insipired colors”. It is because of things like this that I often run [...]
This morning I asked you if you had set a resolution to be engaging, relevant and original in different areas of church marketing and communication. If you made one of those resolutions, or others, LifeHacker talks about some tools that can help in seeing those resolutions become more than just a late night proclamation. Will [...]