Archive for December, 2007

Dec
05/
07

Church marketing mistakes

by Michael Buckingham

Church marketing sucks has a new poll asking what church marketing mistakes you make most often. Tow of the answers caught my attention in particular and not just because they are currently the top 2: Not thinking about marketing, even though marketing happens. I know that there are some that think that church marketing waters [...]

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Dec
04/
07

Scotland’s new $250,000 slogan

by Michael Buckingham
Scotland’s new $250,000 slogan

And the winner is: Welcome to Scotland. I really just don’t know what to say. I believe in investing in marketing and branding…obviously…but please don’t ever waste it. And remember when you throw together a postcard without creative thought, without a communication strategy…even if you only spent $500, you still just wasted it. Wait until [...]

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