Archive for December, 2007

Dec

05/

Church marketing mistakes

by Michael Buckingham

Church marketing sucks has a new poll asking what church marketing mistakes you make most often. Tow of the answers caught my attention in particular and not just because they are currently the top 2:

Not thinking about marketing, even…

Tags: church marketing, growth, mistakes

Dec

04/

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Scotland’s new $250,000 slogan

by Michael Buckingham

And the winner is: Welcome to Scotland.

I really just don’t know what to say.

I believe in investing in marketing and branding…obviously…but please don’t ever waste it. And remember when you throw together a postcard without creative thought,…

Tags: $250, 000, scotland, tagline

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@AmandaSims Just kinda funny that the next thing out of the shoot was print. But hey, he's Seth Godin he can do what he likes, I'll buy it. 6 hours ago
@AmandaSims I do really like the idea of workbooks to go along w a book like Linchpin (and other biz/how-toish books). Great fit. 6 hours ago
@AmandaSims Right...and these are on paper, because as Seth says "they wouldn't work otherwise" ... just thought it was funny, or ironic. 6 hours ago

Jesus Hates Papyrus

Archive for December, 2007

Church marketing mistakes

Scotland’s new $250,000 slogan

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