Seth Godin has a great post about changing the game. For those of us involved in church marketing it is essential that we change things up in order to be effective and heard. One of the churches we work with approached us to develop the marketing for their 2007 marriage conference. The brief from them [...]

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I was talking with my Dad tonight and we somehow wandered onto the topic of Google vs. Yahoo stock and what made Google so much better than Yahoo. They offer the same suite of products, the serve the same function…so why is Google so much better and highly valued. Originality. Google does it differently and [...]

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